Use statistics to be more aware of your audience

6 March 2009

During the next two weeks I will be gathering statisitics from Google Analytics about the ISEAL website to endevor to build up a better idea about the users of the Online Community.

Areas that I will investigate include:

  • The languages people have configured on their browsers, to find out what language they would prefer to use to read the community.
  • The browsers people use, in order to make sure the Online Community as compatible for as many people as is possible.
  • How people currently search for the site, in order to help with search engine optimisation.

In many cases, people creating a new website or online community from scratch will not have data that they can use when creating a concept. So how do you gauge your visitors’ requirements? Read the rest of this entry »